I think it does matter to some if you win your bowl game and finish 12th instead of 19th.
How much does it really matter if your team wins every game and is 15-0 anyway? It doesn't change my world at all, beyond posting here perhaps. I try and enjoy the game for what it is and admire great plays and great effort made by others.
I like the bowls, all of them pretty much, unless they are not played on green turf.