Oregon fans likely cared. Fans are more enthused when they can aspire to winning the conference, IMHO.
It maybe isn't as bad in the B1G as history could suggest, as fan bases at Oregon and PSU can realistically aspire to winning the conference, along with OSU/UM. USC at least has some historical cred along with Nebraska, and one could see teams like Iowa/Minn/Ill/Ind creeping into the mix these days.