It's not just the unattractive games this week
it's also the large number of home games this week that the BTN ends up responsible for broadcasting. This spreads BTN pretty thin and pushes multiple games to the BTN overflow channels which not everybody gets. So now they are forced to use BTN2GO, which is not always ideal.
If they could spread it out so you have at least 3 conference games each week, then the number of games that end up on the BTN overflow channels goes down.