I'm with Mdot on this - UCLA is starting to look like a lost cause at this point. Like they're becoming Cal not really emphasizing or caring about football anymore. Both from a fan support and institutional support perspective.
Thinking back to just 10 years ago, Jim Mora Jr was fielding legitimately strong Bruins teams, stringing together top 15 finishes before it all went unnecessarily downhill. Under Jim Mora Jr they were achieving what Rick Nueheisal promised - beating USC, signing top 10/15 recruiting classes, sending a ton of players to the NFL, filling the Rose Bowl for home games, and contending in the Pac 12 for conference championships. But even Mora's best teams couldn't get past the Stanford buzz saw and the good times didn't last long. Short as they were (2 to 4 seasons) UCLA felt like what they should always be given their built in advantages.
Fast forward to now and the UCLA job very much appears scaled back. Chip Kelly's past three seasons of 8 and 9 wins feels like the ceiling. Rose Bowl attendance is pathetic. Local sports media barely covers the Bruins. UCLA's very international student body isn't inclined to football. And aside from a few avid fan blogs and their aging portions of alumni who came of age under coach Terry Donahue's Rose Bowl seasons, there is minimal fan support.
UCLA football is not the job it was 40, 25, or even 10 years ago.