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Topic: Ads on the field are approved, so

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Cincydawg

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Re: Ads on the field are approved, so
« Reply #42 on: June 11, 2024, 08:22:04 AM »
My guess is "ads on the field" get about as much attention as naming a bowl game for some product, probably less, as the bowl game name gets repeated over and over.

But, it keeps some name of a product somewhat in one's consciousness, and humans are vulnerable to suggestion, sometimes more than logic.

So, next time I'm in "Walmart", I'm going to buy Tostitoes because they sponsor some bowl game?  I guess it pays out.

As noted above, if they quit all advertising on "Pepsi" in a few years it would probably be a minor brand, maybe not even that.  Now go buy some Tide.

Soap operas.  
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OrangeAfroMan

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Re: Ads on the field are approved, so
« Reply #43 on: June 12, 2024, 12:38:28 AM »
Pepsi isn't even 2nd anymore, with all their ads.  Dr. Pepper passed them by.


College football is on it's way to being Pepsi.  On purpose.  WTF
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Cincydawg

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Re: Ads on the field are approved, so
« Reply #44 on: June 12, 2024, 10:48:45 AM »
Quote from: OrangeAfroMan on June 12, 2024, 12:38:28 AM
Pepsi isn't even 2nd anymore, with all their ads.  Dr. Pepper passed them by.
Technically, no.  And apparently not even if we just look at soft drink size.

Revenue Pepsi  $91.9 billion

Revenue Keurig Dr. Pepper $14.9 billion


Consumer - Top 10 Soft Drink Companies in the US in 2021 by Volume - GlobalData

The Coca-Cola Co, PepsiCo Inc, BlueTriton Brands, Keurig Dr Pepper Inc, and Walmart Inc are the top 5 soft drink companies in the US in 2021 by volume. Cumulatively, the top 10 soft drink companies in the US reported a volume of 87,730 million liters, where the highest volume was reported by The Coca-Cola Co (27,895 million liters), followed by PepsiCo Inc (19,297 million liters) and BlueTriton Brands (12,859 million liters), while the lowest volume was reported by The Kroger Co (1,713 million liters). 

The United States of America-based Coca-Cola Co is the leading soft drink company in the US in 2020 (by volume). The company reported revenues of $43,004 million for the fiscal year ended December 2022 (FY2022), an increase of 11.3% over FY2021. It produces, distributes, and markets non-alcoholic beverages, which product portfolio comprises over 200 brands. As of December 2021, Coca-Cola operated 32 owned principal concentrate and syrup plants, 93 owned and seven leased principal beverage manufacturing/ bottling plants, and 116 owned and 166 leased distribution and storage warehouses. As of December 2021, it also operated 1,600 leased retail stores. It employs 82,500 people.

PepsiCo Inc is one of the top leading soft drink companies in the US in 2020 (by volume). The company reported revenues of $86,392 million for the fiscal year ended December 2022 (FY2022), an increase of 8.7% over FY2021. PepsiCo is a manufacturer and marketer of non-alcoholic beverages and food products and has a business presence in more than 200 countries and territories worldwide. It employs 309,000 people.
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OrangeAfroMan

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Re: Ads on the field are approved, so
« Reply #45 on: June 12, 2024, 01:27:23 PM »
Quote from: Cincydawg on June 12, 2024, 10:48:45 AM
Technically, no.  And apparently not even if we just look at soft drink size.

Revenue Pepsi  $91.9 billion

Revenue Keurig Dr. Pepper $14.9 billion


Consumer - Top 10 Soft Drink Companies in the US in 2021 by Volume - GlobalData

The Coca-Cola Co, PepsiCo Inc, BlueTriton Brands, Keurig Dr Pepper Inc, and Walmart Inc are the top 5 soft drink companies in the US in 2021 by volume. Cumulatively, the top 10 soft drink companies in the US reported a volume of 87,730 million liters, where the highest volume was reported by The Coca-Cola Co (27,895 million liters), followed by PepsiCo Inc (19,297 million liters) and BlueTriton Brands (12,859 million liters), while the lowest volume was reported by The Kroger Co (1,713 million liters). 

The United States of America-based Coca-Cola Co is the leading soft drink company in the US in 2020 (by volume). The company reported revenues of $43,004 million for the fiscal year ended December 2022 (FY2022), an increase of 11.3% over FY2021. It produces, distributes, and markets non-alcoholic beverages, which product portfolio comprises over 200 brands. As of December 2021, Coca-Cola operated 32 owned principal concentrate and syrup plants, 93 owned and seven leased principal beverage manufacturing/ bottling plants, and 116 owned and 166 leased distribution and storage warehouses. As of December 2021, it also operated 1,600 leased retail stores. It employs 82,500 people.

PepsiCo Inc is one of the top leading soft drink companies in the US in 2020 (by volume). The company reported revenues of $86,392 million for the fiscal year ended December 2022 (FY2022), an increase of 8.7% over FY2021. PepsiCo is a manufacturer and marketer of non-alcoholic beverages and food products and has a business presence in more than 200 countries and territories worldwide. It employs 309,000 people.

You're "nuh-uh"ing something that just happened with data from 2021-22. 

K.

Your default to my posts is "nuh uh."  This is proof. 
Grow up, old man.
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“The Swamp is where Gators live.  We feel comfortable there, but we hope our opponents feel tentative. A swamp is hot and sticky and can be dangerous." - Steve Spurrier

Cincydawg

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Re: Ads on the field are approved, so
« Reply #46 on: June 12, 2024, 01:45:01 PM »
At least I make an effort to cite actual data and citations, instead of just posting stuff easily refuted with same.

Pepsi is much larger than Dr. Pepper, today as well as in 2021-23.  These facts can easily be looked up on credible on line sources.

It's not an opinion or subject to debate.
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utee94

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Re: Ads on the field are approved, so
« Reply #47 on: June 12, 2024, 02:13:09 PM »
Not talking about the parent corporations but more specifically the soda brand-- yes, Dr. Pepper has passed Pepsi and is second only to Coke now.  Dr. Pepper got 8.34% market share, Pepsi 8.31% market share, and Coke well ahead of both with 19.2%.


Quote
Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number two soda brand in the country in 2023, according to market share data from Beverage Digest, a trade publication.
...
Coke is the leader by a comfortable margin. Last year, it captured 19.2% of the soda market in the United States by volume, Beverage Digest's data shows. Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. After that came other brands owned by Coca-Cola: Sprite came in at 8.1% and Diet Coke at 7.8%.
https://abc7.com/post/dr-pepper-passes-pepsi-second-biggest-soda-brand/14929247/#:~:text=Coke%20is%20still%20the%20top,Beverage%20Digest%2C%20a%20trade%20publication.


https://www.dallasobserver.com/restaurants/texas-favorite-dr-pepper-is-no-2-soda-in-america-19598500

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Cincydawg

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Re: Ads on the field are approved, so
« Reply #48 on: June 12, 2024, 02:16:27 PM »
Thanks, at least some actual data, appreciate it.

I was remiss in thinking about the companies, and not the specific brand.  Pepso still sells more soda of all types.
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847badgerfan

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Re: Ads on the field are approved, so
« Reply #49 on: June 12, 2024, 02:18:03 PM »
We don't drink much pop here. If we do, it's CF Diet Pepsi. I might have 2 per week or so.
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utee94

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Re: Ads on the field are approved, so
« Reply #50 on: June 12, 2024, 02:18:26 PM »
Quote from: Cincydawg on June 12, 2024, 02:16:27 PM
Thanks, at least some actual data, appreciate it.

I was remiss in thinking about the companies, and not the specific brand.  Pepso still sells more soda of all types.
Sure.  Pepsico sells a lot of non-soda, too.

But if we're talking about the effectiveness of branding and advertising, then there's certainly some evidence that Dr. Pepper is finding success in the market place.

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OrangeAfroMan

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Re: Ads on the field are approved, so
« Reply #51 on: June 12, 2024, 02:18:33 PM »
Quote from: Cincydawg on June 12, 2024, 01:45:01 PM
At least I make an effort to cite actual data and citations, instead of just posting stuff easily refuted with same.

Pepsi is much larger than Dr. Pepper, today as well as in 2021-23.  These facts can easily be looked up on credible on line sources.

It's not an opinion or subject to debate.
Just fucking google it.  Jesus.  You really just are a cranky old man, aren't you?
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“The Swamp is where Gators live.  We feel comfortable there, but we hope our opponents feel tentative. A swamp is hot and sticky and can be dangerous." - Steve Spurrier

OrangeAfroMan

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Re: Ads on the field are approved, so
« Reply #52 on: June 12, 2024, 02:19:13 PM »
Quote from: 847badgerfan on June 12, 2024, 02:18:03 PM
We don't drink much pop here. If we do, it's CF Diet Pepsi. I might have 2 per week or so.
If it doesn't have caffeine and is diet, I'm not sure what the point is.
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“The Swamp is where Gators live.  We feel comfortable there, but we hope our opponents feel tentative. A swamp is hot and sticky and can be dangerous." - Steve Spurrier

utee94

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Re: Ads on the field are approved, so
« Reply #53 on: June 12, 2024, 02:20:05 PM »
Quote from: OrangeAfroMan on June 12, 2024, 02:19:13 PM
If it doesn't have caffeine and is diet, I'm not sure what the point is.
Canned colored water...?
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Cincydawg

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Re: Ads on the field are approved, so
« Reply #54 on: June 12, 2024, 02:20:47 PM »
Quote from: utee94 on June 12, 2024, 02:18:26 PM
Sure.  Pepsico sells a lot of non-soda, too.

But if we're talking about the effectiveness of branding and advertising, then there's certainly some evidence that Dr. Pepper is finding success in the market place.
Clearly they are, but it's not as if Pepsi is badly flailing or dropping off the map.  They just have a lot of subbrands. 

Pepsi as a company is much larger.
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OrangeAfroMan

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Re: Ads on the field are approved, so
« Reply #55 on: June 12, 2024, 02:21:31 PM »
Quote from: utee94 on June 12, 2024, 02:20:05 PM
Canned colored water...?
Water of color?
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“The Swamp is where Gators live.  We feel comfortable there, but we hope our opponents feel tentative. A swamp is hot and sticky and can be dangerous." - Steve Spurrier
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