What do schools do with all of their Big Ten media/bowl money? Why does Wisconsin FB have to nickel and dime their way along? It's not like they are getting a reduced share, like Oregon and Washington.
They were able to live on the cheap for a long time, getting 20 walk-ons and recruiting in-state maulers on the lines and cherry-picking skill guys from all over the country.
At last check, the AD was sending $12-15 Million to the academic side (that will certainly drop now, as profits drop - maybe that will get their attention?!?).
NIL changed everything and they weren't ready for it. Other schools have been paying players for years, so they were ready.
Barry was on a podcast last week, talking about how he got Ho Chunk casinos to contribute $5 Million to the AD. The now-dead Chancellor took $4 Million of it and left Barry with $1 Million for the AD. Just one of many examples.
There is no institutional alignment in Madison.
They had it when Donna Shalala was Chancellor, hired Pat Richter as AD, who hired Barry Alvarez and Stu Jackson as coaches.
Donna knew the importance of strong athletics and how it related to the students and alumni.
The current Chancellor was Dean of the Law School at UCLA. What the F does she know about athletics and facilities, besides jack shit?
I could go on, but I think that's enough for now.
