On Tuesday, Pete Nakos of On3 reported that the Millard South (NE) signal-caller partnered with Derby Watch Supply, becoming the first high school athlete to do so to date. The senior has yet to take a snap for the Big Red, but he's already (arguably) becoming the face of a university he has yet to enroll at. Now, it appears he's becoming one of the most marketable as well.
Here's what the partnership means for Taylor ahead of his final year of high school ball, along with a look at the other NIL deals the prep QB has already secured.
Tuesday's announcement was groundbreaking in more ways than one. Not only did Taylor become Derby Watch Supply's first-ever high school ambassador, but he also became the only high school athlete to land a luxury watch partnership via NIL to date.
Specifically, Taylor partnered with the company to promote the new Rolex Datejust. On Derby Watch Supply's website, watches in the collection are listed anywhere from $6,000 to more than $36,000.
The financial details of the partnership have not been released. Even so, the agreement adds another nationally recognized brand to Taylor's growing list of sponsors, which On3 currently values at an estimated $1 million.
Taylor's Growing List of Brands
This wasn't the 6-foot-3, 200-pound senior's first sponsorship agreement, either. To date, Taylor has partnered with Adidas, Overtime, Subway, Hershey, Gary Young Chevrolet, "and a few other small ones," he told me.
