Nebraska Athletics will gain $10.25 million in name, image and likeness funding from its multimedia partner Playfly Sports Properties, LLC.
On Friday, the University of Nebraska Board of Regents unanimously approved the deal.
Playfly will inject $8 million of those funds mostly before June, according to materials included in the regents’ agenda.
The decision amends a previously agreed-upon media rights deal with Playfly.
Throughout the 2025 season, Nebraska football head coach Matt Rhule lobbied for increased NIL investment to attract better high school and transfer talent.
One person spoke on the agenda item at Friday’s meeting, cautioning the board about the impact of corporate sponsorships and partnerships on the fan experience.
President Jeffery Gold officially approved the measure as well, according to the board’s agenda.
The remaining dollars of the deal are required to be spent by June 2030. Playfly can invest additional “royalty” dollars earned, if it so chooses.
