JD or other American whiskey makes sense, just as we have Scotch and Irish whiskys/whiskeys in our bars.
Coke tastes good, so that also makes sense, though it's a sad commentary that Europe is becoming more Americanized in its consumption of junk food and fast food. My recent trips over there, the locals have been much fatter than they were during my initial trips almost 30 years ago.
But drinking really bad-tasting beer simply because it's imported makes no sense at all, but hey, who am I to judge?