The wife watches the local news, which is about all the network TV I get any exposure to, and of course half the ads, it seems, are political. My "solution" to political ads is this.
No ad can mention any name other than the person running for office (or the VP in that race).
You can talk all you want about your opponent, but you can't mention his or her name. This would apply to PAC ads. You can't show his or her photo or refer to him or her at all.
Nearly all the ads are attack ads, because they work, scaring us into voting against, not for.