My brother told me Pittsburgh is a lot like our hometown of Dubuque because of its bluffs, funicular railroads, a major river, and an industrial base.
If there are museums, and an entertainment district, those would be of interest. If there is some great ethnic food, I might be interested in that, and maybe a B & B should my wife travel with me. My wife cannot subsist on football alone (or maybe can't subsist on football at all).